/ Case Study Visual & Graphic Design

OXYGEN BARBER SHOP

An editorial voice cast in ink, paper and pace.

Role

Logo, UI UX & Branding

Client

OXYGEN BARBER SHOP

Timeline

2021

Tools

Illustrator · Photoshop · Figma

OXYGEN BARBER SHOP

/ Creative Process

The brief.
The solution.

01 — Context

The brief.

Oxygen Barber Shop is a classic men’s barbershop with a distinct contemporary edge, focused on traditional straight-razor shaves, precise men’s haircuts, and an authentic gentlemen’s club atmosphere. Launching this new venture, the goal is to build a strong, masculine, and recognizable visual identity and logo system defined by clean lines, class, and urban style, laying a solid foundation for an upcoming web platform and booking system.

02 — Strategy

The solution.

Inspired by the meaning behind the name and the pure, revitalizing essence of clean air, we crafted a sleek, sophisticated logo mark paired with a crisp, modern color palette. The identity captures the sharp precision and effortless style of a classic barbershop while maintaining a fresh, contemporary edge, establishing a bold visual world that elevates the modern gentleman's grooming experience.

/ Visual Showcase

The
presentation.

Brand overview
01 — Brand overview
Visual details
02 — Visual details
Brand application
03 — Brand application
ZABAVACHNICA IORI

/ Next Project

ZABAVACHNICA IORI

Brand Identity · 2023

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